Sundance App

Sundance Film Festival App

Sundance Film Festival fans bypass long queues to festival’s in-demand films



Objectives

Provide an interactive way for audiences to discover films

Make it easy for film fans to join waitlists and buy last minute tickets

Help attendees navigate the festival’s growing list of venues and locations

Rave reviews and 5-star rating for the app and waitlist feature

Boosted year-over-year ticket sales and revenue


Renowned for bringing together the most original storytellers with critical audiences, the Sundance Film Festival draws immense crowds for its signature films and events. Fans were armed with the Sundance Film Festival app, powered by Eventbase, to navigate venues, personalize their schedules, share their festival experiences, and explore films of interest.

The high-profile nature and celebrity audiences of the event meant that many films or events were often sold out. However, there were opportunities to be placed on a waitlist for a chance to attend. This often meant arriving hours before the start time just to wait in the cold. 

An eWaitlist feature incorporated into the Sundance Film Festival app alleviated this issue. Within a certain timeframe before the film, festival-goers were able to access an overview of upcoming films within the next few hours. If there were seats available, it was possible to get on the waitlist enabling film fans to bypass the long waits for many sold-out shows.

Additionally, an interactive, rich-media Discover wall that showcased the festival films made it seamless for attendees to explore featured movies, read background write-ups, and watch trailers with a single tap.