Eventbase Opens it Doors Nov 24th for Job Fair & Open House

November 11, 2016 - In the past couple of days we’ve been named one of the fastest growing tech companies in North America on Deloitte’s 2016 Technology Fast 500 ranking and picked up an award at the prestigious EVENTtech awards for “Best Event App” for our work with Hewlett Packard Enterprise (HPE).

We just moved into our brand new 15,000 square foot office in Yaletown and invite recent grads and experienced technology industry professionals to join us at our upcoming job fair and open house on November 24th.


EVENT DETAILS:
DATE: Thursday, November 24th
TIME: 6:00 PM to 8:30 PM
PLACE: 1280 Homer Street

To RSVP, submit a resume and cover letter and we'll do the rest!
RSVP TO ATTEND

Come check out our breathtaking office, order coffee from our in-house barista, and see what a day in the life of an Eventbaser is like.  When you arrive on the evening of November 24th, you will be scheduled for a "speed interview" with an Eventbaser and have the opportunity to meet the team.


OPEN POSITIONS:

To RSVP please click on "RSVP to Attend" and complete the following questionnaire and indicate the position(s) you are most interested in (up to a maximum of two).  For more information on the positions below, please click on the respective postings on our careers page.

  • Intermediate to Senior Producer / Project Manager
  • Technical Production Specialist (a.k.a. Mobile Kickstarter)
  • API Integration Specialist (a.k.a. Web Dev Kickstarter)
  • Quality Assurance Analyst
  • Senior Back End Developer
  • Senior Front End Developer
  • Technical Lead
  • IT Systems Admin
  • UX Design
  • Application Support Analyst

Eventbase isn’t your conventional startup and we’re excited to showcase our amazing new office.  We’ve got a café with an in-house barista, a secret Goonies room (ok, now it’s not so secret), beer on tap, office dogs galore, flex work spaces and a one of a kind Ticket to Ride program (a program that allows staff to travel to the event of their choice to see our apps in action) – just to name a few perks.

Eventbase is one of the leading technology companies in Vancouver, but we’re a little under the radar.  Chances are you’ve heard of IBM, Microsoft, Google, SXSW, Cannes Lions, Comic-Con – they’re only a handful of the amazing brands we create mobile event apps for.  If you’re interested in technology and helping us shape the future of event technology, then we want to hear from you!  Here’s a sneak peek of our office.  

Event app entrance
mobile event app office workspace
mobile event apps stadium seating
Events app cafe and kitchen
event app office space

Your Guide to EVENTtech 2016

Thousands of marketers and event professionals from Fortune 1000 companies and the most innovative agencies in the world will come together under one roof at EVENTtech in Las Vegas on November 14th.  As the signature event technology conference in the industry, it’s an opportunity to learn about the latest technology, best practices from industry veterans and connect with other event professionals.  If you’re as excited as we are, then you’ve already made a preliminary schedule of all the sessions you want to see and mapped out your three days at the show.

Eventbase and Intergalactic Nominated for Event Technology Award

July 28, 2016 - We are proud to announce Eventbase and Intergalactic, our sister agency, have been shortlisted by the Event Technology Awards for the Hewlett Packard Enterprise (HPE) Discover London 2015 official event app and the beacon enabled Tour App. We’ve been nominated in four separate categories: Best use of Technology for Engagement, Best use of RFID or NFC (and beacons), Best use of Technology for a Brand and Best Proximity Marketing Technology.

Eventbase and Intergalactic collaborated to create beacon-enabled apps for HPE. Over 800 beacons were deployed, which allowed organizers to improve visibility for sponsors and gain insight into attendee preferences. The event set a new record for adoption of the app and based on engagement metrics, HPE saw an increase in interactions and time spent on the app.

For an event of this size, it was an opportunity to deliver an innovative experience and to showcase new technology solutions. HPE needed an app that would ensure the best possible experience for attendees, and we were up for the challenge. In addition to being able to tailor your schedule by browsing sessions and demo speakers, the app offered users the ability to seamlessly navigate their way around the event. The accompanying Tour App, used HPE’s Aruba beacons and Meridian maps, to enable accurate indoor wayfinding on a grand scale. HPE’s goal was to increase engagement and through our platform we created a personalized experience for attendees. In order to ensure the best possible experience and to improve future app iterations, the Tour App has since been incorporated into the official event app for Discover 2016.

Winners will be revealed at the Event Tech Live awards on November 9th, we hope to see you there!

Learn From The Best: 3 Things Successful Event Marketing Campaigns Have In Common

Bett education technology event

June 2, 2016 - SXSW, Sundance Film Festival, Oktoberfest—while you might not have attended any of these major events, you've definitely heard of them and know at least a little of what to expect from them. How is that even possible? These successful events' marketing campaigns possess three common features that have transformed them from annual happenings into highly anticipated spectacles.

 

They Create Unique Experiences

Bett Event App

Identifying and appealing to a target audience is key for any marketing strategy, and understanding how to provide that audience with an innovative, unique experience is especially integral for events as they must draw people from all over the globe. The event must be built on the defining characteristics of a target demographic, and provide them with something they won’t get anywhere else, whether they be technology titans, film buffs, or those who just enjoy a good time.

SXSW

As an event for world class music, educational panels, and industry leading technology, SXSW has created an identity as the place to be for anyone in the music, film, and interactive industries. More than a conference, SXSW markets itself as the "premier destination for discovery" for creative professionals. The event, held every year in Austin, always positions itself on the leading edge of innovation, incorporating location-based technology like iBeacon and a “recommendation engine” in its event app to personalize the experience for each attendee.

Sundance Film Festival

Founded by Robert Redford, the Sundance Film Festival began by targeting independent film producers, providing them with an opportunity to showcase their work. As the annual Utah-based festival has grown in stature and prestige, it's maintained the same focus on independent producers while appealing to new and larger audiences from around the world. Their online and mobile ticket platforms also allow fans to get on a virtual waitlist for last minute tickets to sold out films, helping the festival drive ticket sales and the guests feel catered to.

 

They Have a Strong Brand

Microsoft surface

For an event to create its own brand, there must be a universal theme or message throughout all social media, advertising, and marketing campaigns. For events, cultivating a brand means creating a lifestyle that the target audience desires.

Vancouver 2010 Olympics

It can be tough to pin down what defines Canadian culture. This makes it all the more impressive that the 2010 Olympic Games in Vancouver were able to reinforce the city’s brand as a multicultural, naturally beautiful and diverse city. The event’s iconic blue and green graphics, which evoked the region’s breathtaking coast, forests and mountain peaks, were applied to everything from host city street banners to official Olympic hockey rink boards. The games were also the first ever to have an official Olympics app, which accommodated the unique needs of visitors from around the globe while reinforcing the imagery and messaging behind the games.

Microsoft

The billion-dollar software company has shaped their brand not only around technically sophisticated programs, but around stories. When you attend their events like Envision or Ignite, you expect to meet professionals interested in the human aspects of technology. This messaging is carried through in their commercials, conferences, and events, and appeals to the very core of our nature: the social aspect of sharing experiences.

 

They Don't Stop When the Event Ends

Mobile event app

Measuring the success of an event's marketing campaign is crucial in adapting to changing consumer desires and demands. For an event's marketing campaign, this means releasing positive information, interviews, and post-event feedback to strengthen the brand. It also means applying feedback to future events and campaigns.

Oktoberfest

The front page of the Oktoberfest website presents the measurements from the previous year's success. In 2015, they had over 5.9 million guests and served 7.3 million liters of beer. Numbers like these show that those with a taste for parties and adventure—and the occasional beer—have made Oktoberfest the world's largest Volksfest.

Coachella

Coachella uses social media including Twitter and YouTube to demonstrate just how massive their event is to the world. Even after the music and arts festival has ended, the public discourse never really stops. The organizers hype up the event all year long to ensure that attendees are always looking forward to the next one.

These events are all prime examples of marketing campaigns done right. Whether they came from humble beginnings or established cultural traditions, they're now world-famous events that attract devoted attendees from all across the globe.

Photos: Eventbase, Eventbase, kris krüg, ArthurStock / Shutterstock.com

How (and Why) to Incorporate Virtual Reality Into Your Next Event

virtual reality event technology

May 19, 2016 - From a young age we're taught that humans perceive the world through five senses. What is perceived is then translated into experiences, which make up reality as we know it. Virtual reality presents these senses with a computer-generated environment that is, to some extent, explorable.

A term most commonly associated with the gaming world, virtual reality has in recent years expanded its practical capabilities. Every year, it comprises a large part of the Google I/O conference and in the world of event technology, the notion of using VR to enhance attendees' experiences has itself become a reality.


The Evolution of VR

oculus rift technology

The end of 2015 saw the largest boom of VR products in the marketplace. A few notable companies that have entered the field include Facebook with their $2 billion dollar purchase of the Oculus Rift, Sony with the PlayStation VR, and HTC's Vive. So what has drawn these big players to the virtual reality game?

The initial inspiration behind virtual reality technology was to revolutionize the gaming world, as indicated by the Oculus Rift's successful $2.4 million Kickstarter campaign. However, it's the potential for innovation in using this tech that's got the industry in a frenzy. After his company purchased the Oculus Rift, Mark Zuckerberg wrote on virtual reality, "One day, we believe this kind of immersive, augmented reality will become a part of daily life for billions of people." There are already multiple developments underway that use virtual reality for educationapplications, marketing, and storytelling.


Incorporating Virtual Reality into Events

Technological advancements have forever changed the event industry. Imagine being fully immersed in an idea, a product, or a company's cause, all while remaining in a central location. Virtual reality makes this all possible, and allows brands to re-imagine how they communicate their message.


For Brands

According to Smart Meetings, "virtual reality’s most obvious benefit is that it puts prospective clients, including planners, into any physical location—without viewers having to be physically present." For brands, the ability to fully immerse prospective buyers in products provides a more enjoyable experience for the consumer. Furthermore, it better allows them to visualize how this product could affect their life. Layar's report on consumers and VR demonstrated a 135% increase in the likelihood that a consumer would make a purchase when they saw an augmented reality version of the product.


For Venues

Imagine putting on an event without the costs of finding an arena and managing tangible arrangements. Instead, replace that with the simple cost of renting a server to host the event. There's the chance that virtual reality could eventually take the place of physical venues. People all around the world could attend events from the comfort of their own home, which means your event would be more accessible to an infinitely larger audience.


For Storytellers

Storytellers are currently developing methods of using virtual reality to change how an audience receives stories. For example, at Sundance's New Frontier event, attendees wearing VR headsets were greeted by sci-fi themed movie scenery as they wandered into the exhibit. The event took place at multiple venues, and included feature films, installations, and live performances. These experiences combine the immersive elements of virtual reality with the creative aspects of storytelling.

Virtual reality can offer attendees, organizers, and marketers an entirely new form of engaging entertainment, having influence on buyer intent while saving on costs and extending brand reach.

How do you plan on using this technology at your next event? Tweet @EventbaseTech and let us know!

 

Photos: betto rodrigues / Shutterstock.com, Tinxi / Shutterstock.com, Maurizio Pesce

Eventbase Makes Biz Bash Event Innovators List

Best events app founders Jeff Sinclair and Ben West

May 10, 2016 - As a platform that incorporates groundbreaking technology, including beacons, attendee matching, and recommendations, Eventbase is consistently at the forefront of event technology. Recognizing our impact on the event landscape through mobile technology, BizBash have named Eventbase co-founders Jeff Sinclair and Ben West as two of The Most Innovative People in Events and Meetings.

BizBash is the industry’s go-to source for news and trends in event marketing, design, production, and technology. Their Innovation Issue honours the visionaries, pioneers, and creatives pushing the industry forward with new ideas for live experiences. Other names recognized on the BizBash lists include the likes of Nike, Samsung, Target, Freeman and many more. Needless to say, we’re thrilled to be included in the company of such great brands.
 

View the BizBash Innovation Issue

NRF BIG Show, Beacons & the New Trade Show Experience

event app trade show conference

May 3, 2016 - Trade shows have grown in participation to place in the top two event types, second only to conferences. 69% of businesses surveyed host or attend trade shows to engage with current or potential customers. Given the priority placed on trade shows as an experiential marketing channel, the spotlight is also honing in on its unique challenges, use cases and attendee experiences.

Eventbase customer National Retail Federation (NRF) recently deployed 1,000 beacons at BIG Show with the aim of enhancing and personalizing the experience. The beacons were set up in New York’s Javits Center to improve navigation, survey participation and engagement at NRF’s flagship event. Their VP of IT, Jason Hoolsema spoke with the Trade Show News Network to share his takeaways on ways to both enhance your event and gain customer insights for optimizing future shows.

Read on for the full story.

Trade Show News Network article: 
Beacons Provide Opportunities for Enhanced Attendee Experience