Want to engage your audiences in meaningful ways? Here are 3 tips to demonstrate the return on investment in experiential marketing and measure the success of your brand activations.
When attendees look back on events they reconnect with the emotional experience. Discover 5 ways to create "wow moments" and make your event memorable.
Ten years ago, as the City of Vancouver planned for the upcoming Winter Olympic Games, few predicted (or even thought about) how technology would transform the event experience for the organizers, attendees, and athletes. Jeff Sinclair and Ben West—co-founders of Eventbase—had that foresight.
Celebrate SXSW! Join us as we showcase some of the past brand activations from the biggest experiential event in the world.
Ready to plan your time in Austin? Here’s the annual round up of our favourite sessions which should be on every event marketer's 2019 SXSW schedule.
Use event data to capture key moments in your attendee journeys, justify spend and maximize marketing dollars. Read these industry-leading tips.
Event security is one of the top priorities in enterprise event marketing. Find out about strategies to create safe and secure events – both digitally and physically – for attendees.
Offering something unique, unexpected and delightful to the participant – something that helps them forge an emotional connection to the brand – is one of the hottest new trends is experiential marketing.
As we head into a new year, it’s fun to take a look at the year behind us. Even though we work hard, there has always been a fun-loving side to our culture, and 2018 was no exception. Here are a few of the highlights from the past year that make working at Eventbase so special.
The future of enterprise event apps is personalization. Discover three types of in-app personalization features and their benefits.
Event technology is changing and will increasingly be reaping the benefits of Big Data, Machine Learning and Artificial Intelligence (AI) - which is providing new means of personalisation and interaction with attendees. This posting looks at the 6 main trends that are emerging off the back of this technological revolution.
Event technology awards season is upon us and we are thrilled to be crowned winners of ‘Best Event App’ at the Event Technology Live awards in London, UK and silver winners at the Experience & Design Awards at EVENTtech in Las Vegas, USA.
Using beacons, or wearable beacons, at your event in conjunction with your event app, can elevate networking and ensure attendees are connecting with the people they want to meet at your event.
Diversity has become a buzzword in recent years as society highlights the inequalities between men and women. What does diversity mean to large enterprises and the way they conduct themselves as a brand, an employer, and an events host?
As an event organizer, it’s up to you to understand the specific networking goals of your attendees and give them the tools to meet them. Doing so will help ensure that your attendees return to your event year after year. Using an event networking app, you can kick start the networking process
Learn what event app gamification is, and how you can use game tactics in your conference app to engage your attendees and meet your event goals.
We sat down with a few of our own women in tech to discuss their experiences breaking into a traditionally male dominated industry to learn how they overcame hurdles to carve out a successful career in technology.
We’re reflecting on the highlights of 2018 event technology so far and the innovative approaches big brands are taking to provide attendees personalized experiences at their largest events.
Whether you’re selecting an entry-level template app or a customized enterprise event app, it’s important to consider not only the upfront costs, but also the total cost of ownership and the long-term return on investment that your app will provide to your event strategy. Is it more cost effective for your brand to purchase an entry-level app, or invest in an Enterprise Event App?
Planning what types of content to use in your event app can be difficult. We’ll show you how you can plan your event app content strategy to engage attendees and use your event app as a selling tool.