AUSTIN, TX - March 9, 2017 - South by Southwest® (SXSW®) and mobile event technology leader Eventbase have created “Abby” a purpose-built automated bot that will answer attendee questions with personalized recommendations and a little attitude. Embedded within the official 2017 SXSW Go mobile app, the bot is designed to act as a personalized concierge to help attendees quickly find meaningful content at the massive conference and festivals taking place in Austin from March 10 to 19, 2017.