top of page
  • Writer's pictureEventbase

South by Southwest 2016 official event app personalizes experience with Eventbase

Intelligent recommendations based on personal activity and network allow you to make the most of SXSW

March 1, 2016 – Austin, Texas - South by Southwest® (SXSW®) and Eventbase have released a new recommendation engine within the SXSW GO app to tailor the experience to individual attendees. The engine, SXSW Recommends, delivers on-demand event recommendations by leveraging the collective wisdom of the SXSW community.

“Each year we work tirelessly to develop more ways to enhance the SXSW experience and make it more engaging,” said Scott Wilcox, SXSW Director of Technology. “Partnering once again with Eventbase and offering personalized recommendations to the SXSW community is yet another great opportunity to make SXSW a productive and fulfilling experience.”

The SXSW Recommends engine generates unique recommendations through an advanced algorithm by comparing an attendee’s schedule favorites to like-minded community favorites. Attendees can access their recommendations via the online schedule and SXSW GO. SXSW will also deliver recommendations with push notifications based on gaps in the attendee's schedule as well as their current location.

In 2015, SXSW and Eventbase added Around Me and Attendee Match, providing targeted networking recommendations through the SXSW GO app with the help of over 1,000 iBeacons across more than 250 official venues. This year, event personalization is further elevated by event recommendations delivered through push notifications on attendees’ mobile devices.

“SXSW is a vast, intense experience, and this year we’ve focused even more deeply on using technology to make it truly personal,” said Jeff Sinclair, co-founder and CEO of Eventbase. “With recommendations uniquely tailored to each person, we hope that attendees can spend less time planning and instead make the most of their time in Austin.”

In 2014, SXSW made its first investment in Eventbase, cementing their relationship and dedication to bringing the best event technology to the conference and festival. The SXSW GO app was the 2015 Gold Winner for Best Event App at the Event Technology Awards, and the 2014 SXSW GO app won People’s Voice Award at the Webbies.SXSW registrants can access SXSW Recommends by downloading the SXSW GO app or at For more information on SXSW Recommends, please visit

SXSW GO, presented by Showtime, is the official mobile app for getting the most out of attending SXSW 2016. Available now for iPhone, iPad, or Android. Learn more at

About SXSW

The South by Southwest® (SXSW®) Conferences & Festivals offer the unique industry convergence of music, film, and emerging technologies. Fostering creative and professional growth, SXSW is the premier destination for discovery. The event is a launch pad for innovative content with new media presentations, music showcases, and film screenings providing exposure for creators and compelling entertainment for attendees. Registration and hotel reservations for the 2016 event will open on August 3, 2015. For more information, please visit SXSW 2016 takes place March 11-20 in Austin, TX.

SXSW 2016 is sponsored by Esurance, Mazda, Monster Energy, Capital One, Bud Light, McDonald’s and The Austin Chronicle.

About Eventbase

Eventbase is the leading mobile technology platform for premium events. Trusted by global brands for their conferences, clients include Microsoft, SAP, HP, Cisco, Salesforce, Cannes Lions, and SXSW. Eventbase also delivers apps for massive trade shows like NAB Show and RSNA and consumer events including the last three Olympic Games, Comic-Con International and Sundance Film Festival. The premium platform propels events into the mobile age, personalizing the experience through apps that incorporate sophisticated design, industry-leading scalability, and groundbreaking innovations. Gold Winner for “Best Event App” at both the 2014 and 2015 Event Technology Awards, Eventbase is based in Vancouver, Canada with an office in London, UK.

Recent Posts


Commenting has been turned off.

Eventbase Blog

bottom of page