NRF BIG Show, Beacons & the New Trade Show Experience
May 3, 2016 - Trade shows have grown in participation to place in the top two event types, second only to conferences. 69% of businesses surveyed host or attend trade shows to engage with current or potential customers. Given the priority placed on trade shows as an experiential marketing channel, the spotlight is also honing in on its unique challenges, use cases and attendee experiences.
Eventbase customer National Retail Federation (NRF) recently deployed 1,000 beacons at BIG Show with the aim of enhancing and personalizing the experience. The beacons were set up in New York’s Javits Center to improve navigation, survey participation and engagement at NRF’s flagship event. Their VP of IT, Jason Hoolsema spoke with the Trade Show News Network to share his takeaways on ways to both enhance your event and gain customer insights for optimizing future shows.
Read on for the full story.
Trade Show News Network article: