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Eventbase Announces US$6 Million Investment from Madrona

Investment to accelerate rapid growth and cutting edge technology development for the premium event app market

December 8, 2015 - Vancouver, Canada - Eventbase Technology Inc., the leading mobile technology platform for the world’s biggest events, today announced it has raised $6 million round of financing from Madrona Venture Group to develop mobile innovations that will further transform the event landscape.

This investment will further accelerate growth at Eventbase, which doubled in size and revenues in the past year. Much of the company’s success has been in the enterprise event app market, where it delivers the official event apps for customers including SAP, Microsoft, HP, Cisco and Salesforce. Other customers include world-class events like South By Southwest (SXSW), Sundance Film Festival, and the Vancouver, London, and Sochi Olympic Games.

With over 10 million app downloads across thousands of events worldwide, Eventbase is a trusted partner thanks to industry-leading technology like iBeacon hyperlocal networking, as well as unmatched scalability, security, and innovation.

“Events are inherently mobile, and brands are constantly upleveling their investments in their mobile offerings,” says Jeff Sinclair, CEO and co-founder of Eventbase. “As the leader in apps for premium events across enterprise, conference, trade shows and consumer events, this new funding will allow us to build on our groundbreaking technologies, locking our position as the preferred choice for the world’s top brands.”

"Events let companies cut through the digital noise with their customers and partners. They build brand and loyalty,” said Paul Goodrich, managing director at Madrona Venture Group. “Eventbase has an innate understanding of how mobile devices and technology can shape our experiences of events. Their success in creating rich experiences through mobile apps for attendees and event organizers, is unrivalled and we are excited to work with them as they continue to transform the event experience.”

With this announcement, Paul Goodrich will join Eventbase’s board of directors. In 2014, Eventbase raised $2 million in Series A funding from the team at South By Southwest, the first ever investment from the newly formed SXSW Tech LLC.

About Eventbase

Eventbase is the leading mobile technology platform for premium events. Trusted by global brands for their Tier 1 conferences, clients include Microsoft, SAP, HP, Cisco, Salesforce, Cannes Lions, and SXSW. Eventbase also delivers apps for massive trade shows like NAB Show and RSNA, and consumer events including the last three Olympic Games, Comic-Con International and Sundance Film Festival. The premium platform propels events into the mobile age, personalizing the experience through apps that incorporate sophisticated design, industry-leading scalability, and ground-breaking innovations. Gold Winner for “Best Event App” at both the 2014 and 2015 Event Technology Awards, Eventbase is based in Vancouver, Canada with an office in London, UK. For more information, visit and follow @EventbaseTech.

About Madrona Venture Group

Madrona has been investing in early-stage technology companies in the Pacific Northwest since 1995 and has been privileged to play a role in some of the region’s most successful technology ventures. The firm invests predominantly in seed and Series A rounds across the information technology spectrum, including consumer Internet, commercial software and services, digital media and advertising, networking and cloud computing, and mobile. Madrona manages approximately $1 billion and was an early investor in companies such as, Isilon Systems, Redfin and Rover. For more information, visit

### Press Contacts ###

Amie Rotherham, Eventbase PR

(778) 996-7394

Erika Shaffer, Madrona Venture Group

(206) 972-5514

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