At Event Tech Live London, Eventbase CEO Jeff Sinclair and George P. Johnson’s Ken Madden unpacked how personalized digital activations and gamification are reshaping the future of live events. With new technologies like Eventbase’s new MagicBadge™ and immersive, data-driven engagement tools, organizers can now deliver seamless, intuitive, and highly tailored experiences at scale.

November 6, 2025 VANCOUVER, BC & LONDON, UK —  Global leader in live event technology, Eventbase, is excited to announce George P. Johnson Experience Marketing (GPJ), the world's leading strategic experience marketing agency, has become the first agency partner certified on Eventbase Activate and MagicBadge™. After more than a decade of partnership delivering innovative mobile experiences for many of the world’s largest events including Salesforce Dreamforce, Adobe MAX, Workday Rising and...

Eventbase is Powering the Official Event Tech London Mobile App 2025 We’re excited to be showcasing Eventbase’s industry-leading technology to attendees at Event Tech Live London 2025, hosted at the Excel Centre November 12 and 13, 2025.  For the first time, ETL attendees will experience the most advanced event app on the market, powered by Eventbase. Featuring a beautiful design, exceptional personalization and next-generation features, the ETL event app will help attendees find their way...