ENTERPRISE
Salesforce Dreamforce Event App
EVENTBASE SETS A NEW STANDARD WITH THE DREAMFORCE EVENT APP
Salesforce’s Dreamforce 2023 featured 2,000+ speakers and 1,500+ sessions spread out across a vast campus surrounding the Moscone Center in San Francisco. Attendees at the biggest software conference in the world deserve an exceptional mobile app so, since 2021, Salesforce has relied on Eventbase. The latest iteration of the Salesforce Events App introduced new features that made Dreamforce more personalized than ever before.
ENTERPRISE
THE POWER OF DISCOVER
Every time an attendee opened the event app they were greeted with Discover, a personalized welcome page that changes throughout the lifecycle of the event. Throughout the day, Discover was updated to capture the excitement of what’s next and the transitions were automated, so they could be configured ahead of time. There were even different Discover Sequences set up for regular badge holders, executive track attendees and staff too.
The Dreamforce mobile app Discover page included a new feature called Attendee Checklists that guided event attendees to the vast range of activities that were available onsite. Activities were displayed based on the Role assigned to an attendee based on their interests, and a list of Popular Activities was also shown. Attendees could mark an Activity as being complete, or Skip it. Activities could also expire, so that attendees would not see activities they can no longer experience. The goal was to drive participation in activities throughout Dreamforce, and on the first day Salesforce reported a sizeable increase in the number of activities completed. Discover also included event personalized session recommendations, provided by RainFocus.
THE DREAMFORCE QUIZ
The Dreamforce mobile event app also prompted attendees to complete the Dreamforce Quiz, asking questions that would help personalize that attendee’s experience. Attendees were asked questions including "What are you most excited to do at Dreamforce?", "Which topics spark your interest?" and "What do you hope to gain this week?". After answering these simple questions, attendees received a list of personalized recommendations based on their interests. They could even retake the quiz and receive a new set of recommendations.
BRAINDATE NETWORKING
The Dreamforce mobile app let attendees meet people with similar interests via a Braindate. An experience beyond traditional networking, the goal of a Braindate is to foster knowledge-sharing and help event attendees connect deeper through intentional conversations. Anyone could create a Braindate topic, then meet up in the networking lounge to talk about it. The Dreamforce Campground was a great location for the networking hub, and the tables with swing chairs proved popular (if not a little distracting).
DREAMFORCE QUEST GAME
Event attendees were encouraged to get hands-on with the latest innovations, have fun, and earn great prizes with the Dreamforce Quest Game. Game participants could complete tasks and activities to earn trophies, then visit the Trading Post to redeem prizes.
INTERACTIVE MAPS
The Dreamforce app featured interactive MazeMaps. Covering all of the venues across the massive campus in downtown San Francisco, the maps helped guide attendees and provided indoor location using wifi triangulation in most venues.
THE DREAMFORCE RECAP
When the sun set on Dreamforce 2023, the mobile app guided attendees to their very own personalized video showcasing all that was on offer at the conference. Made for sharing on social media, the Dreamforce Recap was a fun way to spread the word about this exceptional event.