South By Southwest (SXSW GO) App
THE SXSW GO APP ENHANCES THE SOUTH BY SOUTH WEST EXPERIENCE WITH NEXT LEVEL PERSONALIZATION
At the forefront of event innovation, SXSW continues to redefine attendee engagement through its official mobile guide, SXSW GO. The SXSW GO app is essential for navigating over 7,000 sessions at 300 venues in Austin, Texas, and the key to enhancing the attendee experience was the app’s standout feature, Discover.
Introduced in the previous year, Discover set a new benchmark for personalization at large-scale events. This dynamic welcome screen revolutionized how attendees interact with the event right from the get-go, offering a curated first impression that adapts to each individual's journey through the festival. For 2024, the app leveraged data from the previous year to elevate Discover creating an even more intuitive and personalized gateway into the festival's many sessions and shows.
Innovation in lockstep
"The success of my role centers on creating a seamless, intuitive and personalized event experience. We need to make event navigation simple and ensure essential information is readily available at attendees’ fingertips." – Tess Lara, Principal, Event Technology at Workday