LAS VEGAS, NV – November 14, 2017
Mobile event technology leader Eventbase has once again been named Gold Winner for "Best Event App" at the industry's most prestigious award ceremony at EventTech in Las Vegas.
This year Eventbase won the award for its work on the official app for South by Southwest® (SXSW®), where it introduced attendees to “Abby”, a purpose-built automated bot that could answer attendee questions with personalized recommendations and a little attitude. Embedded within the official 2017 SXSW Go mobile app, the AI chatbot acted as a personalized concierge to answer questions and enhance the attendee experience at the massive conference and festivals that took place in Austin from March 2017.
Abby guided attendees to sessions, shows and networking possibilities, offering users quick replies within a familiar messaging interface. Send Abby a taco emoji, and she would help guide you to the nearest food trucks. Abby uses Natural Language Processing to communicate a more meaningful experience to attendees during the event in a fun, casual style. The app also introduced SXSW Recommends, a feature that offered attendees hyper-local recommendations by detecting your location through Bluetooth beacons, then suggested people you may want to meet within the same session room as you. The result was thousands of new connections and a seamless networking experience.
Eventbase was previously awarded gold for “Best Event App” at the EventTech awards in 2014 and 2015, and took the silver in 2016. In 2017, Eventbase also won a Webby Award for Best Event App.
Eventbase is the leading mobile technology platform for events. SXSW, CES and half of the top 20 technology companies in the world trust Eventbase to power their Enterprise Event App. Current customers include IBM, Cisco, Microsoft, SAP, Mercedes-Benz, Century 21 and TD Ameritrade. Eventbase can uniquely support the entire portfolio of conferences and meetings that an enterprise hosts every year. A leader in innovation, Eventbase pioneered the “Intelligent Event App” with technologies such as an Advanced Chat Bot and Recommendation Engine, and the use of proximity beacons for Hyper-local Networking and Indoor Location. Three time Gold Winner for "Best Event App" at the Event Technology Awards, Eventbase is based in Vancouver, Canada and has an office in London, UK. For more information, visit www.eventbase.com and follow @EventbaseTech.
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. The event, an essential destination for global professionals, features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW 2017 took place March 10-19, 2017.
SXSW 2017 is sponsored by Esurance, Mazda, Monster Energy, Bud Light, Capital One, McDonald’s, The Austin Chronicle, Sonicbids and Pandora.