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SXSW schedule 2020: The top sessions for event marketers

event with guest speaker
event with guest speaker

We’re getting ready for SXSW 2020 and looking forward to our 10th year of powering the official SXSW GO app. To help our fellow event marketers plan their time, here are our top picks for your SXSW schedule 2020 — including a session we’re presenting!

These sessions stretch beyond event marketing to help you think outside the box and get creative when it comes to how to delight attendees, leverage new technologies and keep your conference ahead of the curve.

Friday, March 13

Breathe Your Goals to Life!

4:00 PM — 4:15 PM

Fairmont, Congressional A

The job of event manager is continually ranked as one of the most stressful jobs in the world. In this quick, 15-minute workshop, learn ‘mindful breath’ techniques to help you stay calm when the event stress strikes.

My Museum Beats Your Internet: Playable Exhibits

5:00 PM — 6:00 PM

JW Marriott, Salon 1-2

Museums like The Museum of Ice Cream or Tacotopia by Chipula have ushered in a new era of experiential museum activations. Gain inspiration of how to immerse your attendees and bring your brand to life in new, memorable ways from museum and digital experts.

Saturday, March 14

The High Cost of Perfectionism: Imposter Syndrome

9:30 AM — 10:30 AM

Hilton Austin Downtown, Salon F

Countless people struggle with the fear that they’re not as talented or smart as others think they are — known as imposter syndrome. This session will help attendees recognize 4 types of imposter syndrome and how to move past it so they can achieve more in their lives.

Dollars and Sense: The Case for Sensory Branding

12:30 PM — 1:30 PM

Fairmont, Manchester EFG

Does your event have a signature scent? It could be time to introduce one after attending this session that explores immersive brand experiences that engage all senses.

Sunday, March 15

Forgettable, That’s What You Are (Until Now)

11:00 AM — 12:00 PM

Fairmont, Manchester EFG

Dr. Carmen Simon from Memzy will walk the audience through 4 memory myths and how to help your audience retain more information. For any event marketer, this session will be a great resource to reference when developing your event content strategy and overall event design.

Anthropology 101: Customers in Context

3:30 PM — 4:30 PM

Fairmont, Manchester CD

A panel of speakers from Indeed, Gensler, Google and Missing Link Studios will explore how anthropology can unlock missing pieces of the customer journey. Events are a critical piece of the customer journey and improving experiences there will benefit the entire journey.

Monday, March 16

Events: The Next Frontier in Omnichannel Marketing

3:30 PM — 4:30 PM

Fairmont, Manchester EFG

When it comes to an omnichannel marketing strategy, most brands are leaving events on the table. Come join the Eventbase team as we share how marketers can leverage the power of events to drive deeper brand engagement, connection and loyalty with their customers that extends beyond an annual conference.

Tuesday, March 17

5G Technology: Unique Challenges & Opportunities

3:30 PM — 4:30 PM

Hilton Austin Downtown, Salon A

2020 is the year 5G officially launches and it’s the year event marketers will need to start considering 5G use cases. Join this session to hear from the U.S. Government Department of Homeland Security about what 5G technology could hold.

Once you’ve added these sessions to your favorites, be sure to check back on our blog for more suggestions for your SXSW schedule 2020!


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