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Eventbase named three-time Gold Winner for “Best Event App” at 2017 EventTech Awards

Abby, the SXSW Bot
Abby, the SXSW Bot

The editors of Event Marketer magazine recently announced the winners of the 2017 Experience Design & Technology Awards, the world’s largest and only recognition program celebrating the best-designed live event experiences and digital event engagement worldwide. We’re proud to announce that Eventbase has been named Gold Winner in the Best Event App category for the third time.

Sharing in our gold win is South by Southwest (SXSW) and their official app SXSW Go, which introduced attendees to “Abby”, a purpose-built automated bot that could answer attendee questions with personalized recommendations, and a little bit of attitude. Embedded within the official 2017 SXSW Go mobile app, the AI chatbot acted as a personalized concierge to answer questions and enhance the attendee experience at the massive conference and festivals that took place in Austin in March 2017. The app also introduced SXSW Recommends, a feature that offered attendees hyper-local recommendations by detecting your location through Bluetooth beacons, then suggesting people you may want to meet within the same session room as you. The result was thousands of new connections and a seamless networking experience.

Abby helped guide attendees to sessions, shows and networking possibilities, offering users quick replies within a familiar messaging interface. Send Abby a taco emoji, and she would help guide you to the nearest food trucks available. Using Natural Language Processing, Abby communicates a more meaningful experience to attendees during the event in a fun, casual style. Currently, Abby is heading back to school to learn how she can better help attendees at SXSW 2018 next spring.

We’re also happy to extend congratulations to our friends at SAP for winning Best Combination of Event Technologies (B-to-B) for their SAPPHIRE NOW event. Our partnership in designing their enterprise event app helped them greet attendees with a premium branded experience, and we are proud to share in their success.

About Eventbase

Eventbase is the leading mobile technology platform for events. Half of the top 20 technology companies in the world trust Eventbase to power their event apps. Current customers include IBM, Cisco, Microsoft, SAP, Century 21, ESPN and TD Ameritrade. We also power official apps for many of the largest events on earth including SXSW, CES, Comic-Con, Sundance and three Olympic Games.

The Eventbase Platform is uniquely positioned to meet the needs of global enterprises. We deliver visually-rich and engaging mobile event apps that can support the entire portfolio of conferences and meetings that an enterprise hosts every year. Eventbase is a leader in innovation, pioneering the “Intelligent Event App” with technologies such as an Advanced Chat Bot and Recommendation Engine, and the use of proximity beacons for Hyper-local Networking and Indoor Location. We've been named “Best Event App” by the Event Technology Awards for four consecutive years. Click here to request a demo of Eventbase.


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