Use event data to capture key moments in your attendee journeys, justify spend and maximize marketing dollars. Read these industry-leading tips.
Event security is one of the top priorities in enterprise event marketing. Find out about strategies to create safe and secure events – both digitally and physically – for attendees.
We’re reflecting on the highlights of 2018 event technology so far and the innovative approaches big brands are taking to provide attendees personalized experiences at their largest events.
Whether you’re selecting an entry-level template app or a customized enterprise event app, it’s important to consider not only the upfront costs, but also the total cost of ownership and the long-term return on investment that your app will provide to your event strategy. Is it more cost effective for your brand to purchase an entry-level app, or invest in an Enterprise Event App?
Your mobile app is where attendees will be looking for information. It’s also a place that event planners can enhance attendees’ on-site experience. For many event professionals, it has become clear that their mobile event strategy and event strategy are no longer separate entities.
Event planning involves much more than booking venues and speakers. Your event marketing strategy includes planning your mobile event experience and social media strategy to engage attendees on and off the conference floor. Learn how event apps can improve attendee experiences with social media for events.
We've written a lot about the changes Apple made to its App Store Review Guidelines and recently they made further changes that reinforce the importance of adopting an Enterprise Event App strategy.
Whether you're planning a 2,000 person conference or a 20,000 attendee tradeshow, there are a lot of moving parts. To help you manage the challenging task of attendee engagement, consider the following tactics, from being mobile focused to properly applying feedback in future years.