London 2012 Olympics App
LEVERAGING VANCOUVER 2010 EXPERIENCE TO DELIVER A SECOND AWARD-WINNING OFFICIAL OLYMPIC APP.
The Official London 2012 Olympic Games mobile spectator app, named Join In, provided millions of Olympic spectators with an essential tool that made it easy to plan, share, discover and enjoy the London 2012 Games. Designed in collaboration with digital powerhouse Dare, the Join In app comprised of a vast real-time schedule of over 40,000 sport, cultural and torch relay events, 40 interactive overlay maps and seating plans for key venues and race routes, and location-sharing which made it easy for users to rendezvous with friends.
Innovation in lockstep
"The success of my role centers on creating a seamless, intuitive and personalized event experience. We need to make event navigation simple and ensure essential information is readily available at attendees’ fingertips." – Tess Lara, Principal, Event Technology at Workday