IBM Events App

IBM EMBRACES A SINGLE APP FOR ITS GLOBAL EVENTS AND REGIONAL CONFERENCES

One of the biggest challenges faced by many event marketers is how to truly integrate the physical and digital experience for attendees. IBM hosts several global conferences, and is constantly looking for ways to integrate technology into their event ecosystem to create the best user experience for attendees.

Innovation in lockstep

"The success of my role centers on creating a seamless, intuitive and personalized event experience. We need to make event navigation simple and ensure essential information is readily available at attendees’ fingertips." – Tess Lara, Principal, Event Technology at Workday