SXSW is renowned for its next-level experiential marketing. Each March, the event draws over 70,000 attendees to enjoy a melting pot of brand activations, immersive experiences and memory-making encounters.
We’ve curated the top 6 experiential marketing trends from past SXSW events to deliver this 18-page ebook.
This valuable resource is a must-read for event managers and brand marketers. It’s packed with:
Real-life examples form experiential marketers at SXSW
Actionable insights from brands and event sponsors on creating an experiential culture
ROI and best practices from event technology experts
A look forward at what’s to come in experiential marketing