Eventbase delivers an engaging experience at Citrix events
Citrix focuses on making the world’s apps and data secure and easy to access, they believe in technology as a liberator and a world where all business is digital. Events are an important way for Citrix to educate their partners and customers – where they gain firsthand insight into Citrix’s strategy for digital business transformation. The company’s events team hosts multiple events a year, including Citrix Summit, Citrix Synergy and Citrix ServTech.
Citrix partnered with Eventbase to push the limits of innovation and to power an event app that is up to par with their technology standards across a number of their events. Citrix’s events team wanted a single Enterprise Event app that could contain several events. This way attendees can easily download one app and use it whenever they went to a Citrix event. Citrix chose to work with Eventbase because of their industry-leading platform and award-winning design and user experience.
With its event app powered by Eventbase, Citrix has been able to drive attendee engagement across its event portfolio. In-app games encourage participation and spark lively discussions, points are awarded and displayed on leaderboards throughout the venue. Engagement has also been achieved through the use of Activity Stream, a private social network in-app where attendees can easily post and like photos, share status updates and comment on posts from other attendees.