conference apps SAP Sapphire Now maps

SAP SAPPHIRE NOW

conference apps SAP Sapphire Now networking

SAP SAPPHIRE NOW

For enterprise software giant SAP, their signature event, SAPPHIRE NOW and ASUG Annual Conference is an important channel for reaching customer users with content on cutting-edge technology, solution best practices, and business networking. With tens of thousands of its executives, industry experts, partners, and customers in attendance, SAP delivered - using event technology to push the envelope and create a transformative attendee experience.

Indoor location and wayfinding was enabled by a network of beacons deployed throughout the million square foot show floor and session rooms within the convention center. The SAP app’s built-in 3D Deep Maps and wayfinding allowed SAP’s 20,000 clients and partners to navigate between exhibitor booths on the vast showcase floor.

With the attendee experience in mind, Eventbase ensured that the event app delivered the real-time information for SAPPHIRE NOW organizers to optimize future events. Integration between iBeacons and the mobile app were used throughout official venues to show real-time heat maps, dwell time, and other information to provide insights into attendee behaviour. This was the largest use of the real-time positioning technology at a North American event and illustrated an unprecedented level of crowd control data in addition to user preferences.

Objectives

  • Showcase the SAP brand by integrating the latest technologies into the fabric of its event.
  • Connect the technology leaders, partners, and customers of the SAP ecosystem like never before.
  • Increase exhibitors’ attendee reach and maximize sponsorship value.
  • Capture intelligence on attendee preferences to optimize and improve on SAP’s many events.