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London 2012 Olympic Games

Leveraging Vancouver 2010 Experience to Deliver a Second Award-Winning Official Olympic App

The Official London 2012 Olympic Games mobile spectator app, named Join In, provided millions of Olympic spectators with an essential tool that made it easy to plan, share, discover and enjoy the London 2012 Games. Designed in collaboration with digital powerhouse Dare, the Join In app comprised of a vast real-time schedule of over 40,000 sport, cultural and torch relay events, 40 interactive overlay maps and seating plans for key venues and race routes, and location-sharing which made it easy for users to rendezvous with friends.

Due to the complex nature of the event, keeping spectators connected and informed was a top priority for organizers. Using up-to-the-minute routing information and live alerts on public transport, the app played a pivotal role in getting Olympic fans to and from official venues. Join In also connected fans through social networking tools, allowing them to share experiences or photos using Facebook and Twitter. Users could also check in to venues and events using Facebook and Foursquare. And tapping into Urban Airship’s geo-targeted push technology, the app enabled relevant location-based messages and alerts to users in a specific area.

Packed with extra features to engage and entertain sports fans, the London 2012 app also included hidden mascot videos, Wikitude augmented reality which helped fans virtually discover what was nearby, and a real-time Torch Tracker and route map for fans who wanted to catch a glimpse of the Olympic Torch Relay. The Torch Relay was further featured in the app profiling the torchbearers, sharing nomination stories, and providing Twitter handles so fans could cheer them on.

The London 2012 Join In app received an average of 4.5 stars, and was awarded "Best Consumer Mobile App" at the Appster Awards. The app was not only a delight to use, it met the demands and exceeded expectations of the Organising Committee.

Read the related Forbes article: The Best Apps for The London 2012 Olympics

We had an amazing response to our London 2012 mobile properties. I was particularly pleased with the uptake of the Join In App, and its absolutely flawless performance during games time.
Alex Balfour
Head of New Media
The London Organising Committee of the Olympic and Paralympic Games

Objectives

  • The Webby Awards Honoree 2013, MOBILE SITE & APPS, Events (Handheld Devices)