Hewlett Packard Enterprise's (HPE) annual Discover event focuses on how HPE and their partners thrive in the Idea Economy by delivering innovative IT solutions that accelerate change, harness data, manage risk, enable agility and empower workforce productivity. With over 10,000 industry leaders including everyone from IT executives, to architects to engineers attending, the event needed an app that was as innovative as the attendees.
But innovation alone wasn’t enough, the Discover app also needed to deliver an enhanced attendee experience. 2015 was the first year Eventbase worked with HPE on Discover London with the goal of increasing attendee engagement and personalizing the for attendees via an inclusive, interactive app.
In 2016 the team deployed 1,200 Aruba, a HPE company, proximity beacons to deliver indoor wayfinding and self-guided tours within the HPE Discover 2016 app in Las Vegas. Leveraging Aruba's Meridian SDK, interactive maps feature and one of the largest deployment of deacons at an event, the app allowed attendees to view their location on their mobile device while indoors and receive turn-by-turn directions through the Sands Expo and Convention Center. Whether attendees were trying to find the location of their next session or their favorite exhibitor, navigating the conference floor has never been easier.
By improving the searchability of content, navigation of the trade show floor, and user interface of the app itself, organizers achieved what they initially set their sights on - an elevated attendee experience.
- Increase downloads and adoption of their official event app
- Ensure a stable platform and ensure a seamless experience
- Garner insights and feedback to improve and optimize future events
- A new record in event app downloads
- Improved wayfinding and mapping
- Greater sponsorship value and exposure