conference app HPE Discover schedule

HP Discover

HP Boosts App Engagement with Technical Audience
conference app HPE Discover maps

HP Discover

HP Boosts App Engagement with Technical Audience

HP’s annual Discover event focuses on how Hewlett Packard Enterprise and their partners thrive in the Idea Economy by delivering innovative IT solutions that accelerate change, harness data, manage risk, enable agility and empower workforce productivity.  With over 10,000 industry leaders including everyone from IT executives, to architects to engineers attending, the event needed an app that was as innovative as the attendees.

But innovation alone wasn’t enough, the Discover app also needed to deliver an enhanced attendee experience. 2015 was the first year Eventbase worked with Hewlett Packard Enterprise on Discover London with the goal of increasing attendee engagement and personalizing the for attendees via an inclusive, interactive app.

Using over 800 Gimbal beacons, the largest deployment at an enterprise event, organizers improved booth visibility for sponsors and insights into attendee preferences for optimizing future shows. In addition, the event set a new record for adoption of the app and based on engagement metrics, HPE saw an increase in interactions and time spent in the app. By improving the searchability of content, navigation of the trade show floor, and user interface of the app itself, organizers achieved what they initially set their sights on - an elevated attendee experience.

Objectives

  • Increase downloads and adoption of their official event app
  • Ensure a stable platform and ensure a seamless experience
  • Garner insights and feedback to improve and optimize future events
  • A new record in event app downloads
  • Improved wayfinding and mapping
  • Greater sponsorship value and exposure