conference app Salesforce Connections

Salesforce

Salesforce Marketing Cloud Brings Their A Game to Connections
As the signature event hosted by Salesforce’s ExactTarget in Indianapolis, Connections is the premier event for digital marketers and users of their marketing cloud platform. The conference spotlights strategies, technology, and ideas for igniting an organization’s digital marketing and driving customer engagement. In addition to helping attendees get the most out of the massive conference, the Connections Mobile App used a network of iBeacons to boost audience engagement, maximize sponsorship value, and deliver a seamless gaming element. As part of a unique sponsor activation, organizers ran a beacon-enhanced contest called Passport to Prizes that provided attendees with a chance to win an amazing travel prize $25k in value while giving sponsors a compelling way to reach and engage with their target audiences. Additionally, conference-goers were kept up to date on the latest conference updates through highly targeted location-based content and alerts. With the app’s beacon-enhanced features, Salesforce was able to gain deeper insights into attendee preferences and access to meaningful analytics.
The analytics out of our event is really going to guide what we’re doing in the upcoming year because we can see how people are really engaging with our app and how important it was to that onsite experience.
Charles Moad
Director of Technology Marketing
Salesforce Marketing Cloud

Objectives

  • Ensure high-performance and stability of the mobile app
  • Drive attendee engagement and inspire connections
  • Gain insight into user behavior to optimize future events
  • 100% adoption
  • Improved attendee engagement
  • 30% increase in sponsorship renewal