Sundance Film Festival 2017
Park City

Nik Macintosh, iOS Team Lead
Edwin Pham, API Integration Specialist
Ryan Lett, Senior Web Architect

A New Perspective in Park City

event app sundance

The Sundance Film Festival is the largest independent film festival in the United States, focusing on independent films, panels and music programming from around the world. It’s also an Eventbase favorite - not just because we deliver the official app for the event, but because it’s a film-lovers dream and one of our most-requested Ticket To Ride (TTR) opportunities.

This year the Eventbase Sundance TTR crew included Nik, an iOS Team Lead, Edwin, an API Integration Specialist, and Ryan, a Senior Web Architect. Our Ticket To Ride program is designed so that every Eventbaser gets the chance to experience our event apps in action at the event they’re designed for, bringing home great memories and indispensible ideas for how to enhance our products. 

All three chose Sundance because they’re film buffs. And, as Nik said, “film festivals are a specific subset of our events, and I hadn't attended one yet.” For Edwin there was also the appeal of seeing first-rate films before they’re widely released, as well as experiencing the Q&As with filmmakers and actors.

Our TTRs are about the full event experience, not just testing our apps in the field, as evidenced by the experience these three had in Park City, Utah.  The documentaries they saw affected their worldview. They were intrigued to learn “about the plight of people staying in Syria and the Muslim ban affecting all of these fantastic filmmakers from the Middle-east.” And after watching Last Men in Aleppo “which followed emergency responders combatting the siege of Aleppo” all three of them needed time to process what they’d seen.

In lighter moments they spotted a moose just chilling right in the middle of downtown Park City and got to see Brigsby Bear in the theatre where it was shot.

As with any good experience, the memories you take home cement the experience. In this case our Eventbasers came back with a broader world perspective and some great insights into our products.

Nik came back with a renewed sense of perspective. “We take producing event apps seriously, but it's important to take a step back and look at our successes. Seeing films like Last Men in Aleppo and City of Ghosts, is a reminder of what real earth-shattering problems exist.”

For Edwin and Ryan their takeaways were more technical.

Edwin found that “our integration with Sundance's waitlist system is great to get into the waitlist for a session without having to navigate anywhere else.”

Ryan found it valuable “to see how the choices made during the creation of the app can have significant impact on the ability for the user to find information within the app.”

We think this quote that stuck with Nik after attending a panel on Production Design definitely is a great reminder perspective no matter what you do in life - though it’s particularly apt for our business-  "Don't spend $1000 on a 10¢ problem."

We take producing event apps seriously, but it's important to take a step back and look at our successes. Seeing films like Last Men in Aleppo and City of Ghosts, is a reminder of what real earth-shattering problems exist.
Nik Macintosh
iOS Team Lead
Eventbase