Thursday, June 16 2016
Your Guide to Mastering Cannes Lions - Tips from a Veteran
The Cannes Lions International Festival of Creativity – the largest and most prestigious event in the advertising and marketing industries - is right around the corner. Every year the brightest creative visionaries are drawn to the South of France to celebrate the year’s best work.
Before you get ready to bask in the sun on the banks of the French Riviera, where the rosé is flowing and the networking and parties are around the clock, here’s what you need to know to get through the week.
Don’t risk missing the best in show
The week is jam packed with back-to-back events, a roster of high profile speakers, award ceremonies and plenty of networking opportunities. Whether you’re a seasoned veteran or first-time attendee, don’t fall into the trap of feeling overwhelmed by the sheer amount of events taking place. Download the official Cannes Lions app, it’ll be your go-to source to help you navigate your way around the event.
The complete day-by-day listings of all the talks, award ceremonies, parties, plus the fringe events taking place around town – are all in one place, making it easy to decide what to do and who to see next. By favoriting talks and events that spark your interest, you can create your own custom schedule before you arrive.
Create your own Cannes archive
You’re going to walk away with some thought provoking ideas and a lot of inspiration – why not capture it all in one place. With a diverse array of global campaigns and rich curated content on display, you can bookmark some of your favorite works. The Scan and Save feature in the app, allows you to collect and store work that catches your eye in the Work & Awards Hub by scanning the QR codes in the exhibition. Create your own personal Cannes archive and share it with your colleagues, as they live vicariously through your experience.
An event within an event
The whirlwind of creativity penetrates the shores of Cannes with Dentsu Aegis Beach. Eventbase is extending our presence to support one of the Cannes sponsors to create an
exclusive experience through DANCannes, the official app for the Dentsu Aegis Network’s colleagues and guests attending Cannes. It is an easy way to access both Dentsu Aegis Network and Cannes event schedules, has its own private social network within the app and LinkedIn integration. There is no shortage of networking opportunities, and the app will allow Dentsu attendees to rub shoulders with their colleagues and partners. The Beacon-enabled Around Me feature takes networking into the digital age, allowing you to view attendees that are nearby as you network at Dentsu beach.
Tips from a veteran
With the whirlwind of creativity that penetrates the shores of Cannes, it’s a marketplace of ideas and there’s no scarcity of things to do. Be sure to strike the right balance between learning, networking and socializing. But, don’t let the week fly by. Take a breather in between sessions and networking, and soak up the beautiful surroundings. With creatives from all around the world converging in Cannes, there’s no shortage of people watching opportunities. Make sure you walk along the Rue Saint-Antoine in the early evening. It’s packed with cafes and outdoor seating spilling out into a cloistered passage, where the smells of foie gras and rosé permeate the street.
If you are looking for something off the beaten track, grab some wine and cheese and take the ferry across to Île Saint-Honorat. Walk along the paths to the monastery, enjoy the tranquility of the island or snorkel along the coves - enjoy every moment, you’re in Cannes!