SXSW 2018 sessions event marketers won’t want to miss


SXSW is less than a month away, and if you’re anything like our team, you’re already planning your session schedule. It’s our 8th year of powering the SXSW Go mobile app, and we’re excited to hit Austin once again.

The massive event hosts over 6,000 sessions in 24 different programming tracks, plus thousands of events, parties and live performances, making organizing your perfect schedule a bit overwhelming. The SXSW Go app allows you to build your ideal lineup directly on your mobile device or online at Thanks to SXSW Recommends, the AI-powered recommendation engine inside the official app, you’ll also receive personalized suggestions for sessions, content, music and films.

Here are some of the events we’re excited to attend, from event tech networking sessions to keynotes on the future of work.

Friday, March 9th, 2018

Against the Odds: Charting Your Path as a Woman
12:30 – 1:30 PM
Hilton Austin Downtown, Salon H

The treatment of women in Hollywood has been on a lot of people’s minds lately, but the entertainment industry doesn’t exist in a vacuum. Women are still a minority in Silicon Valley and the tech industry. This session seeks to educate women on how they can identify their own strengths and let their sense of purpose lead their career path.

Saturday, March 10th, 2018

Eventbase Summit
1 – 4 PM
The W Hotel

We’re excited to be hosting our 4th annual Eventbase Summit. This event brings together event marketers, organizers and technologists for an afternoon of learning and discovery. Apply to join global brands including SXSW, Cisco and IBM to dive into the latest trends in event technology.

Event Technology Mixer
4 – 5 PM
The W Hotel

Following Eventbase Summit, we’re hosting a networking hour for event technology leaders. Sign up to mingle with other event technology leaders.

Sunday, March 11th, 2018

Women in Events Management Meet Up
12:30 – 1:30 PM
JW Marriott, Room 213

Women are pushing innovation and creativity at events. Join this afternoon meet up to network, learn and share with other women in the events management world.

Event Tech Meet Up
2 – 3 PM
JW Marriott, Room 209

Event technology has changed the face of event planning and altered the way attendees experience events. Join Eventbase CEO Jeff Sinclair and other industry leaders to discuss the technology they use to shape the future of events.

Interactive Keynote: Melinda Gates
2 – 3 PM
Austin Convention CenterBallroom D

Technology has rapidly transformed the way we do business, so why has the North American workplace been so slow to evolve? Melinda Gates hosts a panel of innovators for a conversation about how new technology and business models are redefining the workplace.

2018 Emerging Tech Trends Report
3:30 – 4:30 PM
Hilton Austin DowntownSalon H

We no longer live in a world where “tech trends” exclusively affect tech brands and IT departments. Prepare your business for what comes next with futurist and NYU professor Amy Webb as she releases her 11th annual Tech Trends Report with a data-driven analysis of how these trends affect the future of business and society.

Business on the Blockchain
3:30 – 4:30 PM
Austin Convention CenterBallroom EFG

Cryptocurrencies, distributed applications, and blockchain technology are buzzwords in the technology spheres, but they sometimes seem to be evolving in separate silos. Learn what business might look like in a blockchain-enabled future, and how the choices we make today are shaping the future of e-commerce.

Monday, March 12th, 2018

Chatbot Meet Up
3:30 – 4:30 PM
JW Marriott, Room 209

For anyone who’s a fan of Abby, the SXSW chatbot and wants to learn more,  this meet up is for you. Discover the world of chat bots and what’s on the horizon.

Wednesday, March 14th, 2018

Will AI Change the Future of Creativity?
12:30 – 1:30 PM
Fairmont, Manchester EFG

AI and machine learning are changing the way we do business and beginning to shape how we create art, film, music and photography. Machines are helping us be more creative, but can they learn to be creative themselves? AI leaders IBM participate in this discussion around the future of creativity.

Thursday, March 15th, 2018

Social Maps and the Future of Location-Based
11 AM – 12 PM
Hilton Austin Downtown, Salon A

Social mapping platforms are already changing the way brands are able to connect and engage with local users. How will mainstream adoption of location-based technology change the way attendees experience events?