July 28, 2016 - We are proud to announce Eventbase and Intergalactic, our sister agency, have been shortlisted by the Event Technology Awards for the Hewlett Packard Enterprise (HPE) Discover London 2015 official event app and the beacon enabled Tour App. We’ve been nominated in four separate categories: Best use of Technology for Engagement, Best use of RFID or NFC (and beacons), Best use of Technology for a Brand and Best Proximity Marketing Technology.
Eventbase and Intergalactic collaborated to create beacon-enabled apps for HPE. Over 800 beacons were deployed, which allowed organizers to improve visibility for sponsors and gain insight into attendee preferences. The event set a new record for adoption of the app and based on engagement metrics, HPE saw an increase in interactions and time spent on the app.
For an event of this size, it was an opportunity to deliver an innovative experience and to showcase new technology solutions. HPE needed an app that would ensure the best possible experience for attendees, and we were up for the challenge. In addition to being able to tailor your schedule by browsing sessions and demo speakers, the app offered users the ability to seamlessly navigate their way around the event. The accompanying Tour App, used HPE’s Aruba beacons and Meridian maps, to enable accurate indoor wayfinding on a grand scale. HPE’s goal was to increase engagement and through our platform we created a personalized experience for attendees. In order to ensure the best possible experience and to improve future app iterations, the Tour App has since been incorporated into the official event app for Discover 2016.
Winners will be revealed at the Event Tech Live awards on November 9th, we hope to see you there!