We’re reflecting on the highlights of 2018 event technology so far and the innovative approaches big brands are taking to provide attendees personalized experiences at their largest events.
Chat bots provide information to event attendees in a way that is faster, easier and more natural than before. Attendees can find event information, source sessions, pull up maps and find answers to common event queries. They can boost session engagement and allow event planners to interact with attendees.
Once your attendees leave the conference floor they’re in a new city, possibly one they’ve never visited before, and left to their own devices for sourcing food and entertainment. When attending busy all-day conferences, this can be a source of stress rather than excitement. There are many ways you can improve your attendees’ event and travel experience while highlighting sponsors and partnerships via an event app.
Every year there's a big focus on innovation at SXSW, and this year was no exception. Eventbase was excited about the launch of Abby - the official bot in the SXSW Go mobile app. Abby delivered a conversational-style user experience to help attendees navigate SXSW, find out what was happening around them and get answers to frequently asked questions.