Your Eventbase Enterprise Event App offers your attendees a customized, on-brand premium mobile event experience trusted at some of the largest conferences and events in the world. But did you know that your event app platform of choice can also provide smaller event packages, which we call Essential Events? This package is perfectly tailored for corporate meetings and smaller-scale conferences and events.
Using Eventbase Manager (included in your Enterprise Event Platform), you’ll be able to create, manage and publish Essential Events hosted within your Enterprise Event App. Here are 7 tips for how to best utilize your enterprise event app to manage a successful Essential Event.
Give yourself three weeks to plan and input all your event and session details. Eventbase Manager makes it easy to enter your event schedule and input pages yourself using plain text or HTML, and upload images and links. Just like our Premium Events, your Essential Event’s app menu is entirely customizable, allowing you to offer your attendees everything they need without cluttering the menu with options they don’t.
Define your roles internally and select a subject matter expert that will be setting up your event. All Essential Events come with access to the Eventbase Help Center, making app management easy. If it’s your first time managing an Essential Event, consider booking a training call with one of our Customer Success Managers. They’ll walk you through everything you need to know, ensuring you’re an expert on the Eventbase platform.
So, what should you include in your Essential Event? Read on.
Content is king
In order to be truly useful, your event app should offer attendees more than just a digital schedule and floor map. Providing unique app-exclusive content helps encourage attendees to download and engage with your app. Include need-to-know information like your event’s wifi connection details, and wayfinding information to and from the local airport, your conference hotel and your event venue.
Offer a customized, VIP experience
Your Essential Event offers the option of segmenting users and creating custom content for each segment. Utilize this feature to offer additional content to VIP attendees, or segmenting content offerings based on role, company or interests.
Enhance on-site networking with gamification
It’s no secret that many people find networking to be a challenge, and yet it remains a key component of any successful event. Your event app can help encourage attendees to connect by using gamification to break the ice. Games within the app can be used to encourage social sharing, or feature a “treasure hunt” that lets attendees collect badges at sponsor booths or certain sessions. Encourage participation by offering a prize, or simply let the leaderboard inspire friendly competition.
Engage your attendees once they leave the event
Your attendees’ event experience doesn’t end when they head to their hotels for the evening. Many attendees are visiting from out of town and may have limited experience with your conference city. Including taxi services and walkable dining options from their hotel are small gestures that can take your attendees’ experience from great to fantastic. Consider adding pages of content that enhance their stay with off-site dining and entertainment suggestions, or ideas for how to extend their stay with popular tourism options.
Looking for more suggestions? Check out these 5 tips for encouraging your attendees to explore your host city.
Make your event live
Once all of your content is uploaded and you’re feeling confident, it’s time to go live. To make your event appear within your enterprise event app, simply toggle your event to “live” on the Eventbase Manager home screen.
Made a mistake or have new changes that came up on the fly? Don’t worry - you’ll still be able to edit app content on your live event.
Invite attendees to download your app
Send out the invitation for your attendees to download your event app at least three to five days in advance of your event. This gives them time to peruse your session offerings and build out their customized event schedule. Best of all, attendees are able to source out who will be attending each session, allowing them to begin networking before they even arrive. Remind your attendees once they’re on site by displaying screens or slides with download information. Your host speaker can further encourage your attendees by noting the key benefits in their intro session.
Your brand’s Enterprise Event App can scale from massive conferences to small corporate events. Make the most of your attendee experience with Essential Event features that offer attendees a premium experience, without the premium price.