Download the slides from 'Using AI to Enhance Event Experiences'
Get your copy of the slides from 'Using AI to Enhance Event Experiences' presented by Jason Hoolsema, VP of Information Technology at NRF and Jeff Sinclair, CEO and Co-founder at Eventbase from Chief Marketer's online conference, AI for Marketers.
In this session, they shared how NRF improved attendee engagement at their Big Show event with Ava, an IBM Watson-powered chat bot. Helping attendees navigate the event campus and providing personalized answers, Ava engaged users within the NRF events app. They also explored industry-leading best practices from the biggest retail conference in North America including:
Selecting the best chat bot platform to engage your attendees
Bringing your brand's voice to life with customized chat bot personalities
Future of chat bot technology at events